Process of creation
We had two months. For the beginning we collected and analyzed information on the service itself, worked with Tatyana, her history, experience, achievements and skills. Then we designed a personal brand. And in the second month we fulfilled the main objectives of the project: created a website and developed a positioning strategy. As a result, we have: a satisfied customer and a new service for the beauty and health of charming women, and not only.In the process of working on the brand of Tatyana Novikova, we wanted to convey and emphasize the tenderness and sensuality of the female world as much as possible. To do this, we turned to works of art and used a circle with a cross section as the personification of the “golden section”, used trendy minimalistic fonts and picked up a calm, nude palette of colors. They filed the visualization with the maximum conciseness and simplicity of forms.